TELECOM TO RE-BRAND AS T-HOMEM
akedonski telekomunikacii (Telecom) will not re-brand as T-Com. Although the fixed-line operator should have re-branded itself as T-Com Macedonia, Deutsche Telekom decided to cancel the brand T-Com and introduce a new one. Instead of T-Com, the name that made all the fixed-line operators owned by Deutsche Telekom recognizable, Makedonski telekomunikacii will re-brand as T-Home.The re-branding process of Makedonski telekomunikacii should have begun immediately after the re-branding of the mobile operator. Mobimak re-branded last year as T-Mobile Macedonia and was one of the last companies having received Deutsche Telekom's mobile operator brand.
However, the re-branding process of the fixed-line operator is running late, because in the meantime Deutsche Telekom decided to set up a new more acceptable brand for its fixed-line segment, which should help reduce the whole Group's losses.
The basic reason for the brand change is Deutsche Telekom's intention to create a new system, i.e. a new package of fixed-line services, which will be practical and will not produce new costs.
Source:MIC